For the world’s largest producer of spirits, we handled the advertising for their iconic brand Nuvo. Featured in many top hip hop songs and videos, Nuvo was a strong ethnic brand that was looking to become more mass.
We created a print, online and point-of-purchase campaign featuring the beautiful actress and political activist Eva Longoria. Her appeal spans the spectrum of ages and ethnicity. And she was sure fun to shoot with!
The results were as glamorous as the star, drawing raves from consumers, and the campaign was featured in the NY Times business section for its innovative approach to marketing.