To introduce a new weight loss program to the world in a highly competitive weight loss arena. Being outspent by competition 50x. The goal was to educate consumers why medical weight loss is a better solution.
Multi-platform communications targeting two separate audiences: consumers as well as physicians. LTG developed a unique brand that clearly communicates CMWL’s USP, utilizing multiple websites, online and offline advertising, newsletters, e-blasts and social networking as well as creating and designing all of CMWL’s food packaging.
Grew the network from 1 center to >400 centers nationwide. Revenue increased 10-fold within a 4 year period.